“List Building” (2nd Daily Commitment)
1 Active & 1 Passive Strategy – Important
If you do not have much to invest in paid marketing then do what you can. Even if it’s just $50 a month, set aside $50 a month. I call this the latte factor. The point is to do something and do it consistently.
When you have more of a marketing budget it is good practice to invest at least 20% of your profits back into paid marketing strategies.
List building is actually VERY important! Companies pay Millions Of Dollars on building their email list because that is the life blood of their business growth. Sometimes people get into the home based business industry and never spend time list building!
The #1 income producing activity in our business is getting people to watch your video….be it the one you are given as a partner or one you make on your own! That is really what pays us! A certain percent will always join you based on how many view that video! The best way to do that is to generate leads that redirect to that video!
We Have More Than One Option To Get Leads.
1) You can use the already done for you capture pages that are provided by the company.
2) You can create your own capture page.
*The second method is suggested because your money is in your list. Your list is your most valuable asset as a marketer.
With that said, below is a guideline for some list building methods that are recommended… I suggest you find your passion. Pick 1 main method in each category(Active & Passive) and RUN with it.
Passive: (people searching & finding you)
Focus on 1 and MASTER it!
Examples of Passive Income below:
Facebook Viral Method
Active: (you going out there and finding people)
Focus on Doing things on this list EVERY DAY till you are at 10k a month! At that point you can move on to 100% passive methods above…
Emailing Your Current List (aweber, get response, gvo etc.)
Your Circle Of Influence (past business partners, people you know)
Other Social Media Chatting (LinkedIn, Skype or Google Chatting)
Answering your emails from prospects
Live Hangouts or webinars for your list or following (even if only a few people show up)
Some people ask… How many people should we actively get to watch the video each day?
Here is a good guideline:
Part Timers = 2-5 per day
Full Timers = 15-20 per day
The experts recommend getting 20 people to see your video daily. This can be done by doing either active or passive marketing.
“Create Value Content” (3rd Daily Commitment)
The purpose for this is to convert your leads you generated by providing them with value! It could also attract more leads to you through search results or social media but for the purpose of this assignment it’s 100% to convert your current leads or social media following to sales!
The 4 main ones to build up would be: Linkedin, Twitter, Facebook and Google
I suggest post Content in different Facebook groups Daily (spend about 15 minutes a day on this) The purpose of this is to get as many friends, followers and fans to your Facebook so when you post your blog to your own wall they SEE it! I suggest posting things like
Images with Quotes On them
Just written quotes
Images with Actual written content! It can have a capture page link or blog link if written long enough…
Value Blog Posts
Leave a nice comment on other peoples posts that have a lot of “action”… It sends a notification to everyone on that post that you left a comment! This will help increase your friend requests too! This will make you stand out from the crowd & people may click your name and add you as a friend and or follow you!
Once you are friends… Send them a welcome message pointing them to your fan page or facebook group on their wall!
“Hey (name), glad to be connected with you on Facebook… I am actually more active over on my Facebook Fan Page here: http://facebook.com/paulgfarmer Would love to chat sometime… Make it a great day!”
In Facebook I suggest spreading out your posts within groups… 5-10 at a time… No more then 40 per day to stay under the radar. (Not sure linkedIn or Google has a limit as of right now)